Our Talent

Poppy Hurst

Poppy’s the friend you wish you had IRL – effortlessly confident, super chic, and always happy to share what actually works. She has zero social anxiety and brings that warm, no-gatekeeping energy to everything she does, whether she’s found a great product, treatment, or life hack. Following Poppy feels less like following a creator and more like having your most honest, in-the-know bestie let you in on all her secrets.

Background info

Poppy Hurst is a UK-based content creator known for her creative, relatable approach to digital content.

With a background spanning content creation, social media marketing and brand partnerships, Poppy combines creativity with a strong understanding of what makes audiences engage online.

Through her work across TikTok and other social platforms, she creates authentic, personality-driven content while helping brands turn ideas into engaging social campaigns. Her experience includes working across fashion, beauty and lifestyle, with a focus on creating content that feels natural while delivering real impact.

With a passion for social media, storytelling and creative strategy, Poppy continues to build her presence as both a creator and a digital marketing professional.