Business and Commercial Services
Alpha is proud to offer a wide range of business services that fully complement our talent’s professional journey. Alpha works with a set of pre-approved providers that help Alpha talent drive their businesses forward with better legal diligence, commercial governance, and operational efficiencies.
Our unique talent-first approach means that our creators are managed in a more fulfilling way, knowing that our values and partners are aligned from the outset and offer the best possible service and advice for our talent.
Going above and beyond is what we do, and we are proud to help our growing roster of talent, partners, and clients globally.
Our Business Services
We help talent improve their audience engagement from organic posts to purpose-led, data-driven campaigns. Our team works closely with talent to help define their ideal demographics, ensuring that their channels grow incrementally and are on brand.
The Alpha team are experts in brand strategy and, where required, the team put on workshops to showcase how they examine talent profiles to improve their brand positioning to keep them on top of their game.
We work very closely with brands, agencies and third party partners who want to work with our talent roster. Our team have been brand-direct and agency side and are well versed to get the best deals and opportunities for our talent.
Content stratgey is at the heart of every one of our talents’ business and brand, and Alpha’s team always has a keen-eye to ensure professional consistency across their channels. We also advise on new technical insights into any algorithm changes (time and frequency of posting, length and tagging) and new product developments (TikTok Shop, YouTube Shorts) that can positively increase content reach and engagement.
We help our talents broker, create and develop their own trademarked brands ranging from sport, fashion, fitness, food and drinks.
We work with a dedicated barrister and wider legal teams to advise on contract negotiations, and all other legal queries.
We have an in-house, world-class literary agent who is able to source and broker new book publishing deals for our talent.
We have a dedicated in-house PR team that manages print, digital, social, TV, Film, events, podcasts, press releases, launches and sponsorships.
Alpha Talent Group is a full 360-degree service agency that goes above and beyond for our clients. Much more than the standard day-to-day management, always going the extra mile, we see our role as not just managers but extended, dedicated business partners that are there to support the professional and personal journey of each client. This goes deeper than just their business interests, including mental health and well-being, ensuring we are there to also help deal with life’s tough challenges.
"Working with Beth from Alpha, has been an absolute game-changer for me. From the very beginning of working together she demonstrated a great awareness of her talent that she looked after - making her particularly easy to work with!
Beth is not only incredibly professional but also genuinely passionate about helping her talent succeed, offering amazing advice, suggestions and ideas to make branded content thrive."